AYAM TM FRANCE & UK 2022 SM REBRANDING
OVERVIEW
The task is to develop consistent branding for Ayam FR & UK's social media feed that emphasizes the connection with South-East Asian culture and incorporates localized aesthetics.
This will help to establish a strong and recognizable brand image that resonates with the target audience and sets them apart from competitors. The goal is to create a cohesive and attractive brand image that appeals to the target audience and showcases the cultural heritage of them, with the ultimate aim of successfully retaining clients for an additional year.
ROLE
CATEGORY
Art Direction & Graphic Design
Sam Wan
The enjoyment of food in any culture goes beyond the plate. The secret to the deliciousness of Asian cuisine is the use of fresh and varied ingredients. Each dish is not only about the ingredients, but also about the soul and passion that goes into making it. Asian cuisine is one of the most sought-after in the world for this reason.
Food has the power to bring people together, regardless of where or how it is consumed. When people in France and the UK enjoy Asian-inspired cuisine, they want to feel transported to the wet markets of Malaysia, night markets of Thailand, hawker stalls of Singapore, or street food of Vietnam. Ayam wants to bring this experience to their customers through every bite by introducing
"EAST MEETS WEST" concept.
The enjoyment of food in any culture goes beyond the plate. The secret to the deliciousness of Asian cuisine is the use of fresh and varied ingredients. Each dish is not only about the ingredients, but also about the soul and passion that goes into making it. Asian cuisine is one of the most sought-after in the world for this reason.
Food has the power to bring people together, regardless of where or how it is consumed. When people in France and the UK enjoy Asian-inspired cuisine, they want to feel transported to the wet markets of Malaysia, night markets of Thailand, hawker stalls of Singapore, or street food of Vietnam. Ayam wants to bring this experience to their customers through every bite by introducing
"EAST MEETS WEST" concept.
Here is how we think AYAM FR should segment and plan out feed postings to create a coordinated look & feel to increase brand recognition and opportunity for the audience to learn more about the brand, product or campaign related activity.
Created a proposed recipe template for designers to follow and adapt, which will provide a clear and organized structure for creating visually appealing and consistent recipes, while also allowing designers the flexibility to incorporate their own unique design touch in alignment with the brand's guidelines.
Here is how we think AYAM FR should segment and plan out feed postings to create a coordinated look & feel to increase brand recognition and opportunity for the audience to learn more about the brand, product or campaign related activity.
The enjoyment of food in any culture goes beyond the plate. The secret to the deliciousness of Asian cuisine is the use of fresh and varied ingredients. Each dish is not only about the ingredients, but also about the soul and passion that goes into making it. Asian cuisine is one of the most sought-after in the world for this reason.
Food has the power to bring people together, regardless of where or how it is consumed. When people in France and the UK enjoy Asian-inspired cuisine, they want to feel transported to the wet markets of Malaysia, night markets of Thailand, hawker stalls of Singapore, or street food of Vietnam. Ayam wants to bring this experience to their customers through every bite by introducing
"EAST MEETS WEST" concept.
Here is how we think AYAM FR should segment and plan out feed postings to create a coordinated look & feel to increase brand recognition and opportunity for the audience to learn more about the brand, product or campaign related activity.
Created a proposed recipe template for designers to follow and adapt, which will provide a clear and organized structure for creating visually appealing and consistent recipes, while also allowing designers the flexibility to incorporate their own unique design touch in alignment with the brand's guidelines.
Created a proposed recipe template for designers to follow and adapt, which will provide a clear and organized structure for creating visually appealing and consistent recipes, while also allowing designers the flexibility to incorporate their own unique design touch in alignment with the brand's guidelines.
AYAM TM FRANCE
& UK 2022 SM REBRANDING
The task is to develop consistent branding for Ayam FR & UK's social media feed that emphasizes the connection with South-East Asian culture and incorporates localized aesthetics.
This will help to establish a strong and recognizable brand image that resonates with the target audience and sets them apart from competitors. The goal is to create a cohesive and attractive brand image that appeals to the target audience and showcases the cultural heritage of them, with the ultimate aim of successfully retaining clients for an additional year.
overview
Art Direction & Graphic Design
Sam Wan
role
category
AYAM TM FRANCE & UK 2022 SM REBRANDING
The task is to develop consistent branding for Ayam FR & UK's social media feed that emphasizes the connection with South-East Asian culture and incorporates localized aesthetics.
This will help to establish a strong and recognizable brand image that resonates with the target audience and sets them apart from competitors. The goal is to create a cohesive and attractive brand image that appeals to the target audience and showcases the cultural heritage of them, with the ultimate aim of successfully retaining clients for an additional year.
overview
Art Direction & Graphic Design
Sam Wan
role
category