COACH MY PM FALL CAMPAIGN PITCH
OVERVIEW
Coach is expanding its Rogue Bag lineup this fall by introducing new colorways. Each bag has a distinct personality that corresponds to its owner.
A few strategies are required in order to create a buzz and increase purchase intent through emotional and playful storytelling that connects with customers beyond rogue
and Coachies.
CATEGORY
Graphic Design
Reezhandra Archangel
Zofia Lopez
ROLE
Art Direction
Sam Wan
Motion Design
Eunice Ang
Introducing
#beYOUnique
Be you because you are unique!
The main goal of our campaign is to make each character of the
Fall Coachies variants unique to each person.
As a result, the Coach empowers everyone to explore their inner-self
and express themselves in their own unique ways. Whether you are self-assured, daring, or eccentric, there will be a Coach Rouge variant among the five available.
Introducing
#beYOUnique
Be you because you are unique!
The main goal of our campaign is to make each character of the
Fall Coachies variants unique to each person.
As a result, the Coach empowers everyone to explore their inner-self
and express themselves in their own unique ways. Whether you are self-assured, daring, or eccentric, there will be a Coach Rouge variant among the five available.
Introducing
#beYOUnique
Be you because you are unique!
The main goal of our campaign is to make each character of the Fall Coachies variants unique to each person.
As a result, the Coach empowers everyone to explore their inner-self and express themselves in their own unique ways. Whether you are self-assured, daring, or eccentric, there will be a Coach Rouge variant among the five available.
Generate buzz to promote Fall Coachies, release date on the Coach website
Generate buzz to promote Fall Coachies, release date on the Coach website
STEP 1
While browsing on Facebook / Instagram / TikTok, Michelle & Sarah sees a Coachies teaser trailer and watches the video till the end.
STEP 2
They sees a KOL they
follow on Instagram using the Coachies AR filter.
STEP 3
They then go on to Google and search for more information about the collection.
STEP 1
While browsing on Facebook / Instagram / TikTok, Michelle & Sarah sees a Coachies teaser trailer and watches the video till the end.
STEP 2
They sees a KOL they
follow on Instagram using the Coachies AR filter.
STEP 3
They then go on to Google and search for more information about the collection.
STEP 2
They sees a KOL they
follow on Instagram using the Coachies AR filter.
STEP 3
They then go on to Google and search for more information about the collection.
Encourage customers to engage.
STEP 4
On Facebook / Instagram, they see a Coachies official video with a launch date but did not click on the ad
On Facebook / Instagram,
they see a Coachies official video with a launch date but did not click on the ad
STEP 5
On the next post, they see a promotional video eaturing products from the Coachies Collection, and they click on the ads
STEP 6
Over the next few days they sees another ads ads featuring Coachies on KOLs and finally click on the Coachies on KOLs ad and lands on the Coachies Landing Page
Encourage customers to engage.
Push to conversion & encourage customers to convert to loyalty after purchase
Push to conversion & encourage customers
to convert to loyalty after purchase
Push to conversion & encourage customers to convert to loyalty after purchase
STEP 7
On Instagram, they sees a boosted ad featuring products from the Coachies collection
STEP 8
a. Michelle clicks on the ad -> Goes to website, adds to cart, and checks out the Coachies Sparkie.
b. Sarah clicks on the ad ->
Goes to website and takes a screenshot of the Coachies Dreamie, then visits a physical store to make her purchase.
STEP 7
On Instagram, they sees a boosted ad featuring products from the Coachies collection
STEP 8
a. Michelle clicks on the ad -> Goes to website, adds to cart, and checks out the Coachies Sparkie.
b. Sarah clicks on the ad -> Goes to website and takes a screenshot of the Coachies Dreamie, then visits a physical store to make her purchase.
Continuously engage with users to come back using cross-selling
STEP 9
They see a new handbag collection ad on YouTube / Facebook / Instagram, click on the ad and is led to the product page to view more about the new collection.
Continuously engage with users to come back using cross-selling
STEP 9
They see a new handbag collection ad on YouTube / Facebook / Instagram, click on the ad and is led to the product page to view more about the new collection.
COACH MY PM FALL CAMPAIGN PITCH
Coach is expanding its Rogue Bag lineup this fall by introducing new colorways. Each bag has a distinct personality that corresponds to its owner.
A few strategies are required in order to create a buzz and increase purchase intent through emotional and playful storytelling that connects with customers beyond rogue and Coachies.
overview
Art Direction
Sam Wan
Graphic Design
Reezhandra Archangel, Zofia Lopez
Motion Design
Eunice Ang
role
category
COACH MY PM FALL CAMPAIGN PITCH
Coach is expanding its Rogue Bag lineup this fall by introducing new colorways. Each bag has a distinct personality that corresponds to its owner.
A few strategies are required in order to create a buzz and increase purchase intent through emotional and playful storytelling that connects with customers beyond rogue and Coachies.
overview
Art Direction
Sam Wan
Graphic Design
Reezhandra Archangel, Zofia Lopez
Motion Design
Eunice Ang
role
category
Introducing
#beYOUnique
Be you because you are unique!
The main goal of our campaign is to make each character of the
Fall Coachies variants unique to each person.
As a result, the Coach empowers everyone to explore their inner-self
and express themselves in their own unique ways. Whether you are self-assured, daring, or eccentric, there will be a Coach Rouge variant among the five available.