TGV CINEMAS PM PITCH
For this pitch, we were creating a digital marketing strategy for TGV Cinemas Sdn Bhd, the second-largest cinemas chain in Malaysia, with the goal of identifying moviegoers and getting them to purchase tickets. We did this by utilising digital analytics, A/B testing, platform performance analysis, and social media strategy.
Additionally, the customer journey is the main focus of this page, which resulted in the below-listed sequence of creatives.
OVERVIEW
Art Direction
Sam Wan
Motion Design
Nichole (Gaby) Patulot
Graphic Design
Reezhandra Archangel
Zofia Lopez
AR Filter Creator
Sam Wan
ROLE
CATEGORY
Generate buzz to promote awareness of Batman movie TGV release
Generate buzz to promote awareness
of Batman movie TGV release
STEP 1
Jack googles "Batman release date Malaysia" -
he notes the date on his calendar
Jack googles "Batman release date Malaysia" - he notes the date on his calendar
STEP 2
On FB, Jack sees a boosted ad of TGV Batman movie trailer video
STEP 3
On his IG stories, he saw a KOL using a TGV Batman
AR filter and decides to try
it for himself
On his IG stories, he saw a KOL using a TGV Batman AR filter and decides to try it for himself
Convince moviegoers to purchase Batman tickets at TGV and maximize
total visit revenue with upsells
STEP 4
On Youtube he sees a promo video on Popcorn x Batman snack promo but did not click on the ad
STEP 5
On his next Youtube video, he sees a promo video on Exclusive Batman Merchandise
On his next Youtube video,
he sees a promo video on Exclusive Batman Merchandise
STEP 6
Over the next few days he sees 2 ads to watch Batman on IMAX & Indulge on separate platforms.
STEP 7
He finally clicks on the
IMAX ad and lands on Batman Landing Page
He finally clicks on the IMAX ad and lands on Batman Landing Page
Convince moviegoers to purchase Batman tickets at TGV and maximize
total visit revenue with upsells
Push to conversion & encourage customers to convert to loyalty after purchase
Push to conversion & encourage customers to convert to loyalty after purchase
STEP 8
On IG, he sees a boosted ad on the Batman Movie Countdown from TGV
He clicks on the ad -> Goes to website and buys his tickets
with pre-ordered snacks and Merchandise
STEP 8
On IG, he sees a boosted ad on the Batman Movie Countdown from TGV
He clicks on the ad -> Goes to website and buys his tickets
with pre-ordered snacks and Merchandise
Continuously engage with users to return in order to
increase revenue and encourage app installs
STEP 9
TGV Cinemas' USP ad highlights the variety of their movie hall.
STEP 10
He sees cinema USP and MovieClub app Benefits ad on Youtube. Clicks on the ad and is led to the Appstore
to download the app
He sees cinema USP and MovieClub app Benefits ad on Youtube. Clicks on the ad and is led to the Appstore
to download the app
Continuously engage with users to return in order to increase revenue and encourage app installs
TGV CINEMAS
PM PITCH
For this pitch, we were creating a digital marketing strategy for TGV Cinemas Sdn Bhd, the second-largest cinemas chain in Malaysia, with the goal of identifying moviegoers and getting them to purchase tickets. We did this by utilising digital analytics, A/B testing, platform performance analysis, and social media strategy.
Additionally, the customer journey is the main focus of this page, which resulted in the below-listed sequence of creatives.
overview
Art Direction
Sam Wan
Graphic Design
Reezhandra Archangel, Zofia Lopez
Motion Design
Nichole (Gaby) Patulot
AR Filter Creator
Sam Wan
role
category
TGV CINEMAS
PM PITCH
For this pitch, we were creating a digital marketing strategy for TGV Cinemas Sdn Bhd, the second-largest cinemas chain in Malaysia, with the goal of identifying moviegoers and getting them to purchase tickets. We did this by utilising digital analytics, A/B testing, platform performance analysis, and social media strategy.
Additionally, the customer journey is the main focus of this page, which resulted in the below-listed sequence of creatives.
overview
Art Direction
Sam Wan
Graphic Design
Reezhandra Archangel, Zofia Lopez
Motion Design
Nichole (Gaby) Patulot
AR Filter Creator
Sam Wan
role
category